Lillian Vernon – mujer de negocios estadounidense que logró el éxito gracias a su capacidad para encontrar soluciones creativas en diversos procesos de negocio falleció a los 88 años de edad en Manhattan.
Her death was confirmed by her son Fred P. Hochberg, the president and chairman of the Export-Import Bank of the United States.
Ms. Vernon, who had come to the United States as a Jewish immigrant from Germany fleeing the Nazis, began her mail-order business in 1951, and it rapidly flourished. At one time it had nine catalogs, 15 outlet stores, two websites, a business-to-business division and yearly revenue close to $300 million.
In 1987, Lillian Vernon was the first company owned by a woman to be listed on the American Stock Exchange. In 1995, President Bill Clinton appointed her chairwoman of the National Women’s Business Council.
By LYNN POVICH
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