Diario Judío México - My mother is easy to shop for.
Every year, as Mother’s Day approaches and pandemonium ensues as forgetful kids try to think of something spectacular to surprise their mothers with, I sit back and relax, knowing that my mother’s favorite – a bouquet of flowers (spend at least $60) and a handful of scratch and win cards – will be waiting for me even at the last minute.
It’s made Mother’s Day an easy and pleasant experience.
But Father’s Day, however, is a whole other animal. While, with each passing year, I’ve tried to deduce a similar blueprint for a gift my pops could enjoy, I’ve encountered no such luck. This year, I decided to do it different, and enlisted the help of an old friend, tech expert and ‘cellular guru’ Corey Herscu.
Corey Herscu is a a mobile specialist whose core strengths lay in the areas of public relations, launch/development strategy and objective journalism. He has an extensive background in the mobile industry, and often works as a publicist, providing real-world guidance to his clients.
(Cellular guru Corey Herscu)
He’s also been making waves in Toronto’s tech industry over the last few years, as a regular guest speaker on Global TV’s ‘The Morning Show,’ a regular contributor to both Rogers Connected Magazine and Notable.ca, is Founder and Editor-In-Chief of his own blog – The Cellular Guru, and is a regular freelancer, helping startups in the tech industry amplify their message.
If you’d like to hire Herscu for PR, journalism or strategy, you can do so here.
“You have to keep it classic,” Herscu tells me as we meet for drinks at Victory Cafe, a popular destination in Toronto’s Annex neighbourhood. “Growing up my father had instilled in me the need for a man to wear a watch. He always had his trusty Timex on. That’s why for his 60th birthday last year, I surprised him with a new watch as a ‘thank you’ for being him. It was the first time he had changed watches in 15 years.”
“So get him a Timex?” I ask.
“Not quite,” he replies with a grin.
He then told me of a Nike sport watch that is quite popular with the Dads these days, and went on to list a few more gifts he thought would be perfect for my Russian-Israeli papa.
Nike + SportWatch GPS powered by TomTom
According to Herscu, the Nike + SportWatch GPS (with Sensor) ‘takes fitness to a whole new level.’ Powered by TomTom, the watch offers GPS tracking, takes splits, and reminds you to run, or swim (it’s water proof). With a customizable display and both GPS and indoor tracking capabilities, it’s a watch you can take on the road, trail, treadmill, pool or any other terrain.
As stated on the Nike website, “GPS combines with the Nike+ Sensor (included) to accurately track your distance, pace, time and calories burned, indoors or out. (The Sensor fits into Nike+ ready shoes only.) Outdoors, GPS technology pinpoints your location to accurately record your time, pace and distance. Indoors, the included Nike+ Sensor uses an accelerometer to give you the same data. Used together, GPS and the Sensor seamlessly calibrate to your pace so you get accurate stats wherever you run, even if the GPS signal gets interrupted.”
JayBird BlueBud X
“These were just launched,” Herscu tells me. “They are waterproof, bluetooth enabled, fully noise cancelling earbuds. They’re amazing.” JayBird BlueBud X is reportedly challenging everything we know and accept about earbuds. BlueBuds X ‘rewrites the rules of Bluetooth audio, delivering a sound you’ve never heard before.’
According to its official website:
“Traditionally when sound is compressed on a phone or music player, sent through the air by Bluetooth connection, and decompressed by the Bluetooth headphones, there is a substantial amount of packet loss. It means your music comes through lacking some soul, lacking some punch, and with a certain amount of static-like white noise. Through perfecting a custom implementation of the native Bluetooth SBC codec, which we call Shift™, we deliver a level of purity and sound that rivals and challenges the very best in wired headphones. A great feature of Shift™ is that it’s pair and play, meaning, nothing special is required on your phone or music device, just standard Bluetooth. Shift™ takes care of the rest.
“Now here’s one I’m really excited about. Does your dad like steak?” Herscu asks me.
“Who doesn’t?” I reply.
“Well, the iDevices iGrill is for a man who likes steak, and who likes to multi-task while cooking his steak. It connects to your phone via app and bluetooth. Say you set your steak to cook to medium rare, you can walk away from it up to 200 feet, and the app will alert you when your steak is ready.”
Technology at its finest.
The iGrill is the first grilling and cooking thermometer and app for Apple and Android devices, and is set to revolutionize the way we barbecue. According to its official website, “iGrill enables you to multitask between your grill and guests with the peace of mind that your food is perfectly cooked, at target temperature and safe for consumption.”
Happy Father’s Day.