In the wake of major acquisitions of Israeli companies such as SodaStream and Waze, Apple - the leading conglomerate in the hightech industry - is in early negotiations to buy PrimeSense, a developer of chips that allows televisions, tablets and laptops to incorporate three-dimensional vision, for $280 million, according to Israeli financial publication Calcalist.
Calcalist also notes that a committee of engineering executives from Apple visited PrimeSense in early July
PrimeSense, an Israeli Tel Aviv- based company that worked with Microsoft to bring forth the first generation of Kinect (though not Kinect 2.0), has raised $85 million from Israel and U.S. investors and venture capitalist funds since being founded in 2005.
The company has made headlines for its production of three-dimensional sensors, allowing users, when using digital devices like Kinect, the ability to operate and view their monitors and TV screens three-dimensionally.
Apple is reportedly interested in the company as it challenges tycoons like Samsung, Sony and Google, the former two which continue to dominate the living home appliances market with new models of 3D televisions and tablets.
Though talks are only at the initial stages, Calcalist reported that Apple is looking to acquire the company for more than $280 million.
Officials at PrimeSense have to confirm the report at this time.