Diario Judío México - September is known to be a busy month for the Jewish people; not because it’s back to school season, or even that it’s time to get back into the scheme of things now that’s summer over: because it’s the high holidays.

And on the high holidays, we cook, we eat, we drink, and we celebrate our good health with friends, family and loved ones. Naturally, a bit of stress is involved while we search for new recipes that take classic Jewish foods served with a contemporary twist.

This year, Manischewitz, possibly the most well-known terrible-tasting Jewish alcoholic beverage of all time, and also provider of chicken broth, matzo balls, and other such Jewish foods, is making things a bit easier for us by entering the tech world of gadgets and applications with its brand new, free Manischewitz Recipe & Holiday Guide app.

The app, available for all Apple and Android users, includes recipes that incorporate Manischewitz ingredients, as well as recipes for a variety of different holidays, including Chanukah, Thanksgiving, Rosh Hashanah, Shabbat, Purim, 4th of July, Shavuot, Passover, and more.

You can even share recipes on Facebook, Twitter, Instagram and Pinterest! What a modern day mitzvah.

Some of the recipes have reportedly been passed down from generations, many of which have been written by respected chefs, including one Jamie Geller, author and founder of The Joy of magazine and website, who contributed several of her own fascinating concoctions.

All recipes from participants of this year’s Man-O-Manischewitz Cook-Off contest is included as well.

“As a leader in foods, it is important that Manischewitz utilizes all available tools to reach out to our consumers and this new app is a critical part of that process,” Avital Pessar, Assistant Brand Manager for Manischewitz, said in a statement.


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